A ready national channel
Our members already reach pharmacies, clinics and shops in every region, including underserved rural and urban communities.
Sexual and reproductive health · Ghana
United for access. Social marketing for a healthier, self-reliant Ghana.
SMOC is the collective voice of the social marketing organisations that supply about half of Ghana's contraceptive market. Together with government and partners, we keep quality sexual and reproductive health products affordable and within reach of every family.
Our six member organisationsMeet the members →
~50%
of Ghana's contraceptive market is supplied by SMOC members
1.25M+
unintended pregnancies averted by two members, 2023–2025
1,801
mothers' lives saved by two members, 2023–2025
2030
the year Ghana aims for full commodity self-reliance, with SMOC as a ready partner
Who we are
The collective voice of social marketing in Ghana's SRH sector
SMOC brings together the social marketing organisations (SMOs) working in Ghana's sexual and reproductive health sector: AYA Collective, DKT International Ghana, Total Family Health Organisation (TFHO), MSI Reproductive Choices Ghana, the Planned Parenthood Association of Ghana (PPAG) and Health Keepers Network.
Our members bring condoms, pills, injectables, implants, IUDs and other quality-assured products to pharmacies, clinics and shops across the country. Beyond products, we train health providers and support service-quality supervision with the Ghana Health Service.
A "third type" of organisation
We earn revenue from selling affordable products, but we do not share profits. Every surplus cedi goes back into the mission.
- 1SellAffordable, quality-assured products reach clients through pharmacies, clinics and outlets.
- 2ReinvestSurplus is never paid out as profit. It returns to the work.
- 3Expand accessMore products, lower prices, provider training and community outreach.
Condoms
Pills
Injectables
Implants
IUDs
Emergency contraception
Our health impact, 2023–2025
Every product we supply protects a family
Verified figures measured with MSI's Impact 2 tool. The full coalition's impact is larger still, as more members add their data.
Unintended pregnancies averted, by year
202320242025
| Combined, DKT Ghana and TFHO | 2023 | 2024 | 2025 | 3-year total |
|---|---|---|---|---|
| Unintended pregnancies averted | 407,490 | 425,130 | 416,953 | 1,249,573 |
| Unsafe abortions averted | 293,129 | 333,570 | 335,220 | 961,919 |
| Maternal deaths averted | 591 | 615 | 595 | 1,801 |
| Child deaths averted | 5,143 | 5,366 | 5,262 | 15,771 |
| Maternal DALYs averted | 37,618 | 39,120 | 37,806 | 114,544 |
Source: DKT International Ghana and TFHO country estimates, MSI Reproductive Choices Impact 2 (v6), 2023–2025 data. Figures cover two of SMOC's six members only. Products are converted to couple-years of protection, then to health outcomes. Child-death estimates rely on the link between birth spacing and child survival and are less precise than the other figures. DALYs are years of healthy life saved.
Where we work
Reaching families across Ghana
Office or clinicProgramme region
Members reach clients through clinics, mobile outreach, community distributors and thousands of pharmacies and shops. The map shows locations named in members' public information. Select a member to highlight its pins.
- AYA CollectiveHead office in Accra. Registered pharmaceutical products distributed nationwide.
- DKT International GhanaPresent in all 16 regions, with products sold through pharmacies, clinics and shops. Head office in Accra.
- Total Family Health OrganisationEbony condoms sold nationwide through pharmacies, chemical sellers, supermarkets and online.
- MSI Reproductive Choices Ghana8 clinics, including Tesano, Dansoman and Tamale, plus hospital support in Northern, North East, Savannah, Ashanti and Bono.
- Planned Parenthood Association of Ghana11 permanent clinics, 54 mobile clinics and 1,000+ community service points, including Cape Coast, Tamale and Anlo-Afiadenyigba.
- Health Keepers NetworkHead office in Accra. Community HealthKeepers serve rural and underserved areas.
DKT pins mark the 16 regional capitals to show its presence in every region. Other pins are indicative and will grow as members confirm their full lists of clinics, offices and programme areas.
Why now
A moment of opportunity for Ghana's family planning
Ghana is building its own path to full commodity self-reliance by 2030. Social marketing organisations already have the networks, the products and the track record to help get there, and partners who join now can shape what comes next.
Proven, measured results
Over 1.25 million unintended pregnancies averted by just two members in three years, with figures verified by a recognised tool.
Value for every cedi
Because surplus is reinvested, support to SMOC members keeps working: more products, lower prices and better services.
Stronger together
One coalition voice makes it easier for government, donors and companies to partner with the whole sector at once.
Our key activities in 2026
Six priorities for lasting access
Commodity tax waiver
A concept note asking the Ministry of Health, Ministry of Finance and GRA to list family planning and SRH commodities on the Essential Medicines List, so they clear the ports tax-free and faster.
Official launch, 28 October 2026
At Sunlodge Hotel, Accra, with about 100 guests from government, regulators and partners, including the signing of the SMOC Commitment Charter.
Recognition and registration
Registering SMOC as a national NPO, and making the case for SMOs as a distinct regulatory category.
Shared evidence
Pooling members' health-impact and import-volume data, plus research on policy barriers such as self-injectable DMPA-SC access in pharmacies.
Engaging government
Working with the GHS Family Health Division and others on the national domestic financing plan for family planning commodities, including the private-sector share by 2030.
Quality and visibility
Anti-counterfeit action to protect clients, and a shared identity for a stronger public voice.
How we work
Monthly meetings, focused task teams
The coalition meets every month, online, with an in-person option hosted in turn at member offices. Decisions and action points are tracked from meeting to meeting.
Concept-note task teamDrafts the commodity tax waiver case for government.
Launch planning teamPlans the official launch and Commitment Charter signing.
Policy working groupLeads on regulation, financing and engagement with government.
Recent milestones
- Coalition meetingMonthly meeting cycle begins.
- Coalition meetingTask teams report on the concept note and launch.
- Coalition meetingFinal preparations for the launch.
- Official launchSunlodge Hotel, Accra. Signing of the SMOC Commitment Charter.
Our members
Read member profiles →Six organisations, one coalition
News and events
All news and events →Latest from the coalition
Event
SMOC official launch and Commitment Charter signing
The coalition is launched at Sunlodge Hotel, Accra, with about 100 guests from government, regulators and development partners. Member heads will sign the SMOC Commitment Charter.
Update
Concept note on tax-free family planning commodities
SMOC's concept-note task team is preparing a case for the Ministry of Health, Ministry of Finance and GRA to list family planning and SRH commodities on the Essential Medicines List, so they clear the ports tax-free and faster.
Meeting
Coalition meeting: final preparations for the launch
Members agreed the final arrangements for the official launch and the Commitment Charter.
Get involved
Three ways to grow access with us
Whether you are an organisation in the SRH space, a development partner or a company with a social purpose, there is a place for you in SMOC's work.
Become a member
- Speak with one voice to government and regulators on taxes, regulation and commodity security
- Shared data that shows the combined value of your work
- A seat at the table as Ghana plans for 2030
- Peer learning in easy-to-attend monthly meetings
Start by joining a monthly meeting as an observer.
Partner with us
- Reach the whole social marketing sector through one coalition
- Co-design research and evidence on family planning access
- Join joint campaigns on quality and anti-counterfeit action
- Work with us on Ghana's domestic financing plan
Support or donate
- Fund quality products for underserved communities
- Sponsor provider training and outreach
- Support health communication campaigns
- Align your CSR with measurable health results
Every cedi is reinvested in access, never paid out as profit.
Talk to the SMOC secretariat
Tell us how you would like to take part, as a member, partner or supporter, and we will get back to you.
ADDRESS
Plot 152, Clinton Street, Shiashie, East Legon, Accra, Ghana
Joseph Aduah Kabah Juayire
DKT International Ghana
aduah@dktawa.org
+233 54 576 0908
Isaac Ndaya
Total Family Health Organisation
indaya@tfhoghana.org